Search engines can't find your web site if they don't know it exists. Search engine submission is a critical step in promoting your web site.
Optimization and manual submission
In addition to well-conceived web site with a reliable hosting, a hand submit in the asian and european search engines (depending on your target) will allow you to optimize your visibility and promote you in the aimed countries.
Google Advertising Program and Yahoo! Search Marketing
No matter what your budget, you can display your ads on Google/Yahoo and their advertising network (Lycos, Altavista, MSN...).
When people search on Google/Yahoo using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
